Bus wrap created for Steelroots media company. The design needed to be unique but cryptic, because the company was in the middle of reinventing their identity. Also, the graphic needed to be effective in a wide variety of locations, ranging

from skate parks and ski resorts, to churches and sporting events. I went with an explosion of shapes and imagery, suggesting creativity and excitement. The ‘plus’ shape that was created as filler, later ended up being their new logo.