This is a project I haven’t finished, but the concept is to explain the benefits of leasing to potential buyers. Many car dealers would rather lease cars than sell them, because they can sometimes make more money, and it theoretically keeps the consumer coming back everything 2-3 years. So this motion
graphics video would be a 3 min overview of some benefits to leasing. Many consumers believe leasing is bad, and consequently, most salesman can’t overcome their objections. But a video like this could run on the main page of a dealer’s website, and “bait” buyers with leasing perks.