Launched in 2002, this was what the homepage looked like. I used a car studio to take the photo, and packed a muscle car’s trunk with t-shirts. The enoch logo was projected on the wall and our trademark 50/50 cotton polyester blend is

represented on the license plate. The vinyl wood texture was chosen because in 2002, wood motifs on the web were rare. It also provided that “classic” look, making the site more inviting to visitors.


When viewers clicked on “Male Atire,” a photo appeared (above) displaying all the shirts.

Each shirt could be clicked on, allowing the viewer to travel to that section of the loft/store, (as seen below).