This was a creative direction I really fought for. So much so, that I was worried I might be the laughing stock of the company. Turned out, everyone at the trade show took a “Menu” catalog as a souvenir. The booth was decorated with

Diner decor, and consequently Steelroots got the most traffic/exposure at convention. However, the products inside the catalog were not very good, so only the Menus were a hit.